Privacy Policy

NOVA Style ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains our practices regarding the collection, storage, processing, and disclosure of your personal information when you use our website at https://www.novastylecloth.in.

By accessing our store, creating an account, or purchasing products, you consent to the data practices described in this policy.

We collect information that you directly provide to us as well as data automatically captured when you browse our store:

• Account Information: Your name, email address, password hash, and contact phone number provided during account registration or profile updates.
• Order & Purchase Details: Products purchased, variant selections, quantities, order values, timestamps, and order history.
• Shipping & Delivery Address: Full recipient name, street address, apartment/suite number, landmark, city, state, postal PIN code, and recipient telephone number.
• Payment Information: Transaction identifiers, payment method chosen (UPI, Credit/Debit Card, Net Banking, or COD), payment timestamp, and transaction status returned by our payment gateway.
• Communications & Customer Support: Inquiries submitted via our Contact Us form, email correspondence, return requests, and product reviews.
• Technical & Usage Data: IP address, browser type, device information, operating system, referrer URL, and pages viewed during your session.

NOVA Style never stores, processes, or captures your complete credit/debit card numbers, CVVs, or net banking passwords on our servers.

All online payment transactions are processed through our authorized payment partner, Razorpay, using tokenized, encrypted connections compliant with the highest global payment standards (PCI-DSS Level 1). When you enter card information or authorize a UPI transaction, you do so directly within Razorpay’s secure interface.

When logging in via mobile OTP or verifying order deliveries, we may send a one-time passcode (OTP) to your registered phone number. These OTPs are temporary, cryptographically generated, and expire automatically after a brief window. They are used strictly to verify your identity and protect your account from unauthorized access.

We use your information exclusively for legitimate business purposes:

• Processing, packing, fulfilling, and delivering your orders.
• Communicating order status updates, courier tracking numbers, and delivery notifications.
• Managing your customer account, addresses, and wishlist.
• Processing returns, replacements, and refund settlements.
• Responding to support tickets, inquiries, and customer feedback.
• Sending optional newsletter updates and promotional discounts (only if subscribed).
• Preventing fraudulent orders, bot traffic, and security threats.

We do not sell, rent, or trade your personal data to advertisers or unrelated third parties. We share your information only with essential service providers necessary to operate our store:

• Logistics & Courier Partners: (e.g. Delhivery, Blue Dart, DTDC, Shiprocket) Your name, delivery address, PIN code, and contact phone number are shared solely to deliver your orders and manage reverse pickups.
• Payment Gateway: (Razorpay) Order identifiers and amounts are transmitted to complete secure payment processing.
• Fulfillment Suppliers: Participating suppliers fulfilling verified orders receive only the necessary packing and delivery details to package your goods.
• Legal Authorities: Where required by applicable Indian law, court order, or governmental regulation.

Our website uses essential session cookies and local storage tokens to provide a seamless shopping experience:

• Maintaining your shopping cart and active session while you navigate between pages.
• Secure authentication cookies (such as nova_customer_token) for logged-in accounts.
• Remembering your recently viewed items and interface preferences.

You can configure your browser to block or alert you about cookies; however, disabling essential cookies may prevent parts of the shopping cart and checkout from functioning properly.

We implement industry-standard technical and organizational security controls to protect your data. All communication between your browser and our servers is encrypted using Transport Layer Security (TLS/HTTPS). Customer passwords are encrypted using salted one-way hashing (PBKDF2 with SHA-512) and cannot be read by our team.

We retain customer account and order records for the duration required to service orders, comply with financial audit obligations, and handle potential warranties or return disputes.

As a NOVA Style customer, you have the right to:

• Access and review your personal profile and saved addresses in your account dashboard.
• Update or correct inaccurate contact details at any time.
• Unsubscribe from promotional emails or newsletters by clicking the unsubscribe link or contacting us.
• Request the deactivation or deletion of your customer account by emailing our care team.